PERFORMANCE MARKETING SPECIALIST

JOB DESCRIPTION

• Develop online advertising campaigns strategies to generate revenue or leads for clients in the US and Vietnam.
• Implement and optimize various online advertising campaigns on platforms such as Google Ads, Facebook Ads, Tiktok Ads, etc. to maximize revenue, along with achieving the best ROI, CiR, ROAS, and CPA metrics.
• Manage advertising campaigns across different industries such as E-commerce, Travel, Fashion, ICT, Consumer Goods, Food, Banking, etc.
• Optimize advertising and landing pages to increase user engagement and conversions on websites.
• Set up tracking codes like Google Analytics, Google Tag Manager, Google AdWords Conversion, Facebook Pixel for campaign optimization and management.

BENEFITS

• Competitive salary, starting from $x,xxx or higher depending on level of expertise
• Learn advanced coding techniques from leading industry experts
• Gain extensive coding experience and skills from a variety of projects, platforms
• Work in a dynamic, transparent, and professional environment
• Improve English language and communication skills
• Receive social insurance, health insurance and other benefits in accordance with the provisions of the Labor Law and the Company.
• PLUS Bao Viet, PTI premium insurance
• Participate in the company trip every year
• Have opportunities for a salary raise ahead of time with solid contribution. Enjoy the 13th month salary and bonus according to the project progress.
• Receive overtime pay according to company policy (x1.5 with weekdays, x2 weekends)

REQUIREMENT

Technical criteria

• Minimum 1-2 years of experience in multi-channel marketing operations.
• Familiarity with Facebook Ad, Google Ad, Youtube Ad, Tiktok Ad and DSP ad
• Understanding of key metrics in digital marketing (CPC, CPA, CTR, CR, AOV, etc.).
• Deep thinking, open-mindedness, and a willingness to learn.
• Passion for PPC and a desire to achieve a high level of expertise in PPC.
• Ability to work in a high-pressure environment and deliver the best results for clients.
• Proficiency in English is an advantage.
• Experience in managing complex campaigns is a plus.

Soft criteria

• Proficiency in English is an advantage.
• Experience in managing complex campaigns is a plus.
• Ability to lead 2-4 complex projects simultaneously.
• Participation and success in client pitching projects.
• Providing marketing solutions to clients to achieve project objectives and KPIs.
• Managing client expectations, timelines, progress, budget, and deliverables.
• Acting as the main point of contact between clients and the agency, providing support and consultation.
• Strong analytical and problem-solving skills.
• Experience in digital marketing, especially data-driven marketing, is a plus.
• Entrepreneurial mindset, self-motivated, positive attitude, and energy.
• Project management skills with the ability to handle multiple tasks and campaigns under pressure.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.